As chief marketing officer for Upromise, John Ward leads the company’s drive to dramatically improve American families’ college preparedness. In his previous role as CMO and executive vice president at IDT Corporation, John was instrumental in more than doubling the company’s annual revenue, largely by evolving the company’s brand and creating products for the Hispanic market. John’s experience includes financial services at First Union National Bank where he was senior vice president and built a consumer sales and marketing capability for online banking; and AT&T where he drove customer acquisition. He has a degree in engineering from the University of Nebraska and holds an M.B.A. from The Wharton School, University of Pennsylvania. He is currently saving for college for his two future college students.